Sam McDonald

Field producing has to be one of the hardest yet most rewarding positions in our industry.

No matter how hard you plan, account for, or communicate - something is always changing.

Developing narrative on the run, finding solutions for unimaginable scenarios, being the bridge between “client” and “crew” – these are the things that define a good producer.

I’ve spent over a decade field producing and no matter how much I learn, it’s always challenging me to create more effective visual narratives by leading a team of talented technicians supported by dedicated clients.

You can spend all the money you want on the script and shoot, but unless you have a solid plan for post-production, it won’t matter.

It's hard to watch the nicest clients and sweetest directors become mortal enemies after the cameras stop rolling, and it’s taught me a lot about designing a process for kicking out the right content with the right expectations.

I’ve spent literally thousands (and thousands) of hours in the edit suite, working in NLE, motion graphics, audio mastering – you name it.

By developing relationships with some of the most talented motion designers and editors in the country, we've created some truly beautiful content.