We’ve all been there. It’s 4PM on a Friday the week before a big convention, and your team decides that they suddenly have to have a great looking video for the meeting.
As the person who handles these kinds of things, they look to you in hopes that you can knock it out of the park, and of course you accept the challenge in stride.
After that, you cuss your way home down I-49 because you’re going to have to scrounge together an idea, slap it on paper and pray that someone is available to shoot this thing who won’t charge you $50K in the process.
The old adage is right – you can have 2 of the 3 – good, fast or cheap. Rarely are you going to get all 3, and even more rarely in the corporate video production world.
Keep in mind – we specialize in helping our clients with their last-minute needs, so if you’re in a tight spot, call us. In the meantime, we like to educate as much as possible so our clients can be successful.
Let’s take a look at the cost savings that planning ahead can get you in regard to video production.
Scripting
On a tight timeline, video production companies, even the big ones, won’t have enough time to really explore the possibilities of various concepts that will help you deliver your message. Generally, you need to have several meetings to give them a chance to really understand what you’re saying and who you’re saying it to.
In the case of “yeah, and we really need it by tomorrow”, companies are generally forced into finding the first feasible option for a concept and then run with it to make the deadline.
Crew and Gear
Quality production tools like cameras, jibs, dollies, microphones, etc. and the people to operate them aren’t the easiest thing to find in Northwest Arkansas. At ViddyPro, we’re fortunate to own most of the gear we would need for most projects, and we have people on-hand to run it, but if you are working with a company that isn’t that fortunate, they won’t have enough time to source gear and people for affordable rates.
It’s a little-known tactic that you can actually get better rates on gear and people if you book in advance, especially for multiple days. Last-minute projects don’t allow for that.
Editing
Post-production is the more expensive aspect of video production, and if you have to have a quality piece in a short time frame, you’re going to need a great editor. The thing is, great editors are usually booked weeks in advance, so you’ll have to settle for a not-so-great editor or pay them a higher rate so they can focus on your project.
A tighter deadline also means you’ll have less chance to review and revise your piece after it’s shot.
In a tight spot? Need a project knocked out today? We specialize in helping our clients be successful on any timeline, so give us a call.
